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This software is the proprietary property of The Reynolds and Reynolds Company and its affiliates ("Reynolds"), and its Licensors, copyright 1986-Present, all rights reserved.
This software is licensed not sold and is governed by the terms of the applicable agreement(s) with Reynolds. This software may not be copied, disclosed, decompiled, disassembled, shared with or accessed by a third party electronically or manually. It cannot be transferred or used except in accordance with the terms of the applicable agreement(s) with Reynolds.
  • Pre-Screen

    Know which vehicles and payment options your customers can afford from the start. With Pre-Screen, your dealership can pre-approve customers early in the sales cycle from FOCUS or Contact Management to tailor the sales approach, speed up the sales and f&i processes, and improve the customer’s buying experience. Use Pre-Screen to increase the number of qualified leads, improve your closing ratio, and decrease wasted time in the sales process.
  • Reputation Management

    Your dealership reputation alone might not sell cars, but it can absolutely UN-sell them. Know what customers are saying and participate where it counts. With the right approach, unhappy customers can become raving fans.
  • Web

    Your dealership website shouldn’t just show your inventory — it needs to actively drive business. It gets harder every day to win online shoppers who expect personalization and individualized service. Our customer-centric automotive websites, expertly managed SEO services, and full suite of retail tools make your website a powerful vehicle sales engine.

  • Text Messaging

    Did you know the majority of your customers prefer text messaging over any other form of communication? In fact, text messages have a 98% open rate compared to only 20% for emails. With Text Messaging for FOCUS or Contact Management, employees can send text messages to customers and receive text alerts about specific customers. Your dealership can easily manage text messaging activity from your inbox and Traffic screens. Better engage your customers by communicating with them how they want to be communicated with.
  • XtreamService

    XtreamService digs deep into each customer’s profile, considering their transactional, behavioral, and demographic characteristics to find customers likely to buy regardless of — or in spite of — their equity position. Once we find your hottest leads, we help you craft offers they can’t refuse.
  • Callbright

    Callbright provides complete, real-time telephone communication management to help businesses optimize marketing investments and enhance customer relationships. Clients can track advertising effectiveness through telephone responses, record and monitor inbound calls, track outbound calls, and send broadcast messages. Additionally, training features provided through Callbright help establish accountability and improve the performance of personnel, leading to increased profitability. Its web-based solutions are practical and cost-effective, requiring no equipment or software installation, and allowing clients to connect to the solution from anywhere with internet access.


    Accomplish your customer relationship management goals with FOCUS – FOCUS is a robust customer relationship management (CRM) system spanning across all dealership departments. BDC reps and salespeople can better manage every customer interaction while management can better track performance, train, and coach - all from a single tool. FOCUS automatically prioritizes tasks and follow-up actions based on a customer's likelihood to buy. It sends customers the right communication at the right time with results-based scheduling. It also allows the dealership to easily train employees with a simple interface designed specifically for their role.

  • Digital Advertising

    Digital advertising uses refined targeting technology to match your dealership inventory and services with customers in your market who have shown active interest in what you can provide. As a Google Premier Partner with 400+ individual digital marketing certifications, we deliver expertly managed services that provide maximum return on digital advertising budgets.

  • FOCUS Mobile

    Better manage the car deal from “hello.” Use FOCUS Mobile, the mobile application for Contact Management and FOCUS, to coach salespeople of all skill levels and more effectively handle showroom traffic. This solution will improve your dealership’s sales process and give customers an improved buying experience. With geo-fencing technology, a built-in up system, sales step reinforcement, and real-time communication capabilities between the sales staff, FOCUS Mobile helps both sales managers and salespeople perform their daily duties and tasks efficiently and effectively.  
  • Naked Lime

    The consultative approach we use to create more effective marketing for each dealership is different than anything else in our industry. We use an exclusive combination of transactional, behavioral, and demographic data to understand who your most profitable dealership customers are, what they want, and what will make them buy it.