Digital advertising uses refined targeting technology to match your dealership inventory and services with customers in your market who have shown active interest in what you can provide. As a Google Premier Partner with 400+ individual digital marketing certifications, we deliver expertly managed services that provide maximum return on digital advertising budgets.
Learn It Now!
Want learn how to use Contact Management like a pro? Do you want to customize the solution to meet your dealership’s needs? Check out the Learn It Now lessons on the help page!
Text MessagingDid you know the majority of your customers prefer text messaging over any other form of communication? In fact, text messages have a 98% open rate compared to only 20% for emails. With Text Messaging for Contact Management, employees can send text messages to customers and receive text alerts about specific customers. Your dealership can easily manage text messaging activity from your Contact Management inbox and Traffic screens. Better engage your customers by communicating with them how they want to be communicated with.
Callbright provides complete, real-time telephone communication management to help businesses optimize marketing investments and enhance customer relationships. Clients can track advertising effectiveness through telephone responses, record and monitor inbound calls, track outbound calls, and send broadcast messages. Additionally, training features provided through Callbright help establish accountability and improve the performance of personnel, leading to increased profitability. Its web-based solutions are practical and cost-effective, requiring no equipment or software installation, and allowing clients to connect to the solution from anywhere with internet access.
Your dealership website shouldn’t just show your inventory — it needs to actively drive business. It gets harder every day to win online shoppers who expect personalization and individualized service. Our customer-centric automotive websites, expertly managed SEO services, and full suite of retail tools make your website a powerful vehicle sales engine.
DigiSalesBetter manage the car deal from “hello.” Use DigiSales, the mobile application for Contact Management, to coach salespeople of all skill levels and more effectively handle showroom traffic. This solution will improve your dealership’s sales process and give customers an improved buying experience. With geo-fencing technology, a built-in up system, sales step reinforcement, and real-time communication capabilities between the sales staff, DigiSales helps both sales managers and salespeople perform their daily duties and tasks efficiently and effectively.
Log all users’ phone call details and provide reporting within Contact Management. With Call Tracking, dealers get accurate information and can ensure calls are made diligently and handled appropriately. Call Tracking works invisibly in the background with an existing phone system, allowing management to monitor who is completing assigned phone activities.
XtreamServiceXtreamService digs deep into each customer’s profile, considering their transactional, behavioral, and demographic characteristics to find customers likely to buy regardless of — or in spite of — their equity position. Once we find your hottest leads, we help you craft offers they can’t refuse.
Pre-ScreenKnow which vehicles and payment options your customers can afford from the start. With Pre-Screen, your dealership can pre-approve customers early in the sales cycle from Contact Management to tailor the sales approach, speed up the sales and f&i processes, and improve the customer’s buying experience. Use Pre-Screen to increase the number of qualified leads, improve your closing ratio, and decrease wasted time in the sales process.
Accomplish your customer relationship management goals with Contact Management – a single, comprehensive solution that fully works with your ERA or POWER DMS. Contact Management drives efficiency into your sales process by hosting all data from leads, desked deals, F&I, service, parts, and accounting in its single interface. Through its mobility and stronger reporting, Contact Management offers your dealership flexibility while maintaining accuracy and offering updated, real time information. Contact Management fits the needs of every dealership through its customizable functionality and display, so the system matches exactly how your dealership prefers to work.
eNegotiatorDid you know 62% of consumers ranked negotiating as the worst part of the car buying process? With eNegotiator, your dealership can change that. Utilize this solution to streamline the negotiation process and enhance the consumer experience by easily communicating client information and deal expectations to the sales manager without leaving the consumer. Your dealership will empower consumers with a positive, interactive negotiating experience, provide transparency and efficiency in your sales process, and improve your closing ratio.
What if I could give you a list of customers that have the potential to buy from you today? What would that be worth?
Meet Equity Calculator - a proactive solution that shortens customer buying cycles, attracts desirable trades, and increases your gross profit. Equity Calculator regularly analyzes your dealership’s sold vehicle records and compares each customer’s assumed payoff against vehicle valuation data to calculate each customer’s equity position. Use Equity Calculator to better evaluate your customer base and focus marketing efforts on more successful campaigns that bring in better prospects.
Reputation ManagementYour dealership reputation alone might not sell cars, but it can absolutely UN-sell them. Know what customers are saying and participate where it counts. With the right approach, unhappy customers can become raving fans.
The consultative approach we use to create more effective marketing for each dealership is different than anything else in our industry. We use an exclusive combination of transactional, behavioral, and demographic data to understand who your most profitable dealership customers are, what they want, and what will make them buy it.
Scope of this Policy
Reynolds-branded Websites may display links to Websites controlled by other companies or organizations. Please be aware that Reynolds is not responsible for the privacy practices of those other parties or the content or operation of their Websites.
Collection of information from Reynolds Websites
We monitor site traffic for administrative purposes—for example, to ensure smooth site traffic flow or to assess what pages on our sites are visited the most and by visitors from which countries or Internet Service Provider (ISP) domains. To do this, our Web servers aggregate the anonymous information that your browser automatically transmits anytime you are on the Web.
Personally identifiable information collected
On Reynolds-branded Websites, we collect personally identifiable information when you choose to provide it to us, including when you register to use a particular Reynolds consumer technology, submit an employment application, register for one of our services such as receiving any newsletters, register to receive informational materials about our products and services, send us a comment by email, or when you submit information at any step in the process of registering for services provided by us or in communicating with us in any manner. The types of information we may collect include contact information (such as name, address, email address, customer information and phone number), billing information, employment information and user account information as well as information about your interest in Reynolds' products, programs, and services.
Use of Information
We use your personally identifiable information to respond to your communication or provide the product or service you request.
As noted above, we may use the personally identifiable information we collect from you online to offer you products and services that may be of interest to you. If you would like to opt out of future promotional materials from us, you may indicate this preference by following the unsubscribe instructions at the end of email communications or emailing us at firstname.lastname@example.org.
Disclosures for legal reasons
We may disclose individual information to comply with legal process, such as a subpoena or court order; to verify or enforce compliance with the policies governing our Website and applicable laws; to protect against misuse or unauthorized use of our Website; to protect, enforce, or defend our legal rights or property; or to protect the safety, rights, or property of our users.
Changes in ownership
Collection of information by third-party sites and sponsors
We sometimes may offer content such as, promotions, products and services that are sponsored by or co-branded with identified third parties. By virtue of these relationships, the third parties may obtain personally identifiable information that visitors voluntarily submit to participate in the offering. We have no control over these third parties' use of this information.
We have in place safeguards to help prevent unauthorized access to and maintain security of information collected.
Updated January 15, 2017
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The Reynolds and Reynolds Company
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Reynolds and Reynolds
Service and Support
We recognize support is an essential part of your business operation. Our philosophy is to focus on one customer, one phone call, and one service event at a time. That is why we are one of only 18 companies to win the SSPA STAR Awards Hall of Fame Lifetime Achievement Award.