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Targeted MarketingTargeted Marketing takes control of all recurring customer communications and takes the guesswork out of email marketing campaigns. By utilizing accurate, actionable data and help from industry experts, you can send customized messages that help retain customers, recapture lost business, and generate new opportunities.
Targeted MarketingTargeted Marketing takes control of your dealership marketing with a complete communication strategy that retains more customers, recaptures lost business, and generates new opportunities. With customized email, direct mail, and newsletters, you can encourage action with messages that reach customers and prospects with offers and content relevant to them.
XtreamServiceXtreamService digs deep into each customer’s profile, considering their transactional, behavioral, and demographic characteristics to find customers likely to buy regardless of — or in spite of — their equity position. Once we find your hottest leads, we help you craft offers they can’t refuse.
eNewsletterReynolds’ eNewsletter service keeps you top-of-mind with both customers and prospects through a mix of general interest articles, service and sales promotions, and dealership updates. With custom, targeted content in a variety of topics, your dealership can build brand loyalty and keep customers coming back to you.
Managed CDPReynolds’ Managed CDP is a fully managed marketing database, one that’s built from key first-party data in your DMS and enhanced with transactional, behavioral, and demographic data. With the help of industry experts, your dealership can reach the right customers, with the right message, at the right time to make them take action.
Pre-ScreenKnow which vehicles and payment options your customers can afford from the start. With Pre-Screen, your dealership can pre-approve customers early in the sales cycle from FOCUS to tailor the sales approach, speed up the sales and f&i processes, and improve the customer’s buying experience. Use Pre-Screen to increase the number of qualified leads, improve your closing ratio, and decrease wasted time in the sales process.
Callbright provides complete, real-time telephone communication management to help businesses optimize marketing investments and enhance customer relationships. Clients can track advertising effectiveness through telephone responses, record and monitor inbound calls, track outbound calls, and send broadcast messages. Additionally, training features provided through Callbright help establish accountability and improve the performance of personnel, leading to increased profitability. Its web-based solutions are practical and cost-effective, requiring no equipment or software installation, and allowing clients to connect to the solution from anywhere with internet access.
Digital Advertising for Service
Digital Advertising for Service utilizes clean, accurate data to bring the right customers to your service drive. With custom audience list targeting for both new and current customers, your dealership can effectively reach in-market shoppers with ads promoting your service specials, along with towing options, roadside assistance, shuttle service, and all the other things that set your dealership apart.
Text MessagingDid you know the majority of your customers prefer text messaging over any other form of communication? In fact, text messages have a 98% open rate compared to only 20% for emails. With Text Messaging for FOCUS, employees can send text messages to customers and receive text alerts about specific customers. Your dealership can easily manage text messaging activity from your inbox and Traffic screens. Better engage your customers by communicating with them how they want to be communicated with.
Accomplish your customer relationship management goals with FOCUS – FOCUS is a robust customer relationship management (CRM) system spanning across all dealership departments. BDC reps and salespeople can better manage every customer interaction while management can better track performance, train, and coach - all from a single tool. FOCUS automatically prioritizes tasks and follow-up actions based on a customer's likelihood to buy. It sends customers the right communication at the right time with results-based scheduling. It also allows the dealership to easily train employees with a simple interface designed specifically for their role.
FOCUS MobileBetter manage the car deal from “hello.” Use FOCUS Mobile, the mobile application for FOCUS, to coach salespeople of all skill levels and more effectively handle showroom traffic. This solution will improve your dealership’s sales process and give customers an improved buying experience. With geo-fencing technology, a built-in up system, sales step reinforcement, and real-time communication capabilities between the sales staff, FOCUS Mobile helps both sales managers and salespeople perform their daily duties and tasks efficiently and effectively.
Digital Advertising for SalesDigital Advertising for Sales helps you gain qualified leads, drive conversions, and obtain new sales opportunities without overspending. With compelling search, display, social, and video ads, you can reach in-market shoppers with timely, relevant messaging to get them to take action.
Scope of this Policy
Reynolds-branded Websites may display links to Websites controlled by other companies or organizations. Please be aware that Reynolds is not responsible for the privacy practices of those other parties or the content or operation of their Websites.
Collection of information from Reynolds Websites
We monitor site traffic for administrative purposes—for example, to ensure smooth site traffic flow or to assess what pages on our sites are visited the most and by visitors from which countries or Internet Service Provider (ISP) domains. To do this, our Web servers aggregate the anonymous information that your browser automatically transmits anytime you are on the Web.
Personally identifiable information collected
On Reynolds-branded Websites, we collect personally identifiable information when you choose to provide it to us, including when you register to use a particular Reynolds consumer technology, submit an employment application, register for one of our services such as receiving any newsletters, register to receive informational materials about our products and services, send us a comment by email, or when you submit information at any step in the process of registering for services provided by us or in communicating with us in any manner. The types of information we may collect include contact information (such as name, address, email address, customer information and phone number), billing information, employment information and user account information as well as information about your interest in Reynolds' products, programs, and services.
Use of Information
We use your personally identifiable information to respond to your communication or provide the product or service you request.
As noted above, we may use the personally identifiable information we collect from you online to offer you products and services that may be of interest to you. If you would like to opt out of future promotional materials from us, you may indicate this preference by following the unsubscribe instructions at the end of email communications or emailing us at firstname.lastname@example.org.
Disclosures for legal reasons
We may disclose individual information to comply with legal process, such as a subpoena or court order; to verify or enforce compliance with the policies governing our Website and applicable laws; to protect against misuse or unauthorized use of our Website; to protect, enforce, or defend our legal rights or property; or to protect the safety, rights, or property of our users.
Changes in ownership
Collection of information by third-party sites and sponsors
We sometimes may offer content such as, promotions, products and services that are sponsored by or co-branded with identified third parties. By virtue of these relationships, the third parties may obtain personally identifiable information that visitors voluntarily submit to participate in the offering. We have no control over these third parties' use of this information.
We have in place safeguards to help prevent unauthorized access to and maintain security of information collected.
Updated January 15, 2017
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Houston, TX 77040
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