Forgot your password?
Sign On With dlrSecured
What's dlrSecured?
NOTICE: You are about to access confidential and proprietary information
This software is the proprietary property of The Reynolds and Reynolds Company and its affiliates ("Reynolds"), and its Licensors, copyright 1986-Present, all rights reserved.
This software is licensed not sold and is governed by the terms of the applicable agreement(s) with Reynolds. This software may not be copied, disclosed, decompiled, disassembled, shared with or accessed by a third party electronically or manually. It cannot be transferred or used except in accordance with the terms of the applicable agreement(s) with Reynolds.

  • Targeted Marketing

    Targeted Marketing takes control of all recurring customer communications and takes the guesswork out of email marketing campaigns. By utilizing accurate, actionable data and help from industry experts, you can send customized messages that help retain customers, recapture lost business, and generate new opportunities.

  • Targeted Marketing

    Targeted Marketing takes control of your dealership marketing with a complete communication strategy that retains more customers, recaptures lost business, and generates new opportunities. With customized email, direct mail, and newsletters, you can encourage action with messages that reach customers and prospects with offers and content relevant to them.

  • Managed CDP

    Reynolds’ Managed CDP is a fully managed marketing database, one that’s built from key first-party data in your DMS and enhanced with transactional, behavioral, and demographic data. With the help of industry experts, your dealership can reach the right customers, with the right message, at the right time to make them take action.

  • Digital Advertising for Service

    Digital Advertising for Service utilizes clean, accurate data to bring the right customers to your service drive. With custom audience list targeting for both new and current customers, your dealership can effectively reach in-market shoppers with ads promoting your service specials, along with towing options, roadside assistance, shuttle service, and all the other things that set your dealership apart.

  • eNewsletter

    Reynolds’ eNewsletter service keeps you top-of-mind with both customers and prospects through a mix of general interest articles, service and sales promotions, and dealership updates. With custom, targeted content in a variety of topics, your dealership can build brand loyalty and keep customers coming back to you.

  • Text Messaging

    Did you know the majority of your customers prefer text messaging over any other form of communication? In fact, text messages have a 98% open rate compared to only 20% for emails. With Text Messaging for FOCUS, employees can send text messages to customers and receive text alerts about specific customers. Your dealership can easily manage text messaging activity from your inbox and Traffic screens. Better engage your customers by communicating with them how they want to be communicated with.

  • Callbright

    Callbright provides complete, real-time telephone communication management to help businesses optimize marketing investments and enhance customer relationships. Clients can track advertising effectiveness through telephone responses, record and monitor inbound calls, track outbound calls, and send broadcast messages. Additionally, training features provided through Callbright help establish accountability and improve the performance of personnel, leading to increased profitability. Its web-based solutions are practical and cost-effective, requiring no equipment or software installation, and allowing clients to connect to the solution from anywhere with internet access.

  • Digital Advertising for Sales

    Digital Advertising for Sales helps you gain qualified leads, drive conversions, and obtain new sales opportunities without overspending. With compelling search, display, social, and video ads, you can reach in-market shoppers with timely, relevant messaging to get them to take action.

  • Pre-Screen

    Know which vehicles and payment options your customers can afford from the start. With Pre-Screen, your dealership can pre-approve customers early in the sales cycle from FOCUS to tailor the sales approach, speed up the sales and f&i processes, and improve the customer’s buying experience. Use Pre-Screen to increase the number of qualified leads, improve your closing ratio, and decrease wasted time in the sales process.

  • FOCUS Mobile

    Better manage the car deal from “hello.” Use FOCUS Mobile, the mobile application for FOCUS, to coach salespeople of all skill levels and more effectively handle showroom traffic. This solution will improve your dealership’s sales process and give customers an improved buying experience. With geo-fencing technology, a built-in up system, sales step reinforcement, and real-time communication capabilities between the sales staff, FOCUS Mobile helps both sales managers and salespeople perform their daily duties and tasks efficiently and effectively.  

  • FOCUS

    Accomplish your customer relationship management goals with FOCUS – FOCUS is a robust customer relationship management (CRM) system spanning across all dealership departments. BDC reps and salespeople can better manage every customer interaction while management can better track performance, train, and coach - all from a single tool. FOCUS automatically prioritizes tasks and follow-up actions based on a customer's likelihood to buy. It sends customers the right communication at the right time with results-based scheduling. It also allows the dealership to easily train employees with a simple interface designed specifically for their role.

  • XtreamService

    XtreamService digs deep into each customer’s profile, considering their transactional, behavioral, and demographic characteristics to find customers likely to buy regardless of — or in spite of — their equity position. Once we find your hottest leads, we help you craft offers they can’t refuse.